MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, social media, analytics and digital research. This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.
MA Marketing programme is for those who wish to:
- Gain valuable knowledge from experienced professionals
- Develop their critical thinking and research skills and enhance their business knowledge and understanding
- Obtain the qualitative and quantitative knowledge necessary in problem solving
- Adopt an outward-looking perspective of the business world in order to enhance their professional profile
Structure of the Programme
Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other. Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments. Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.
- Markets & Marketing in the Digital Age (30 credits)
- Managing Brands (30 credits)
- MA Marketing Dissertation (60 credits)
Optional module (choose two)
- Social Media, Analytics and Digital Research (30 credits)
- Contemporary Issues in Marketing (30 credits)
- Digital Marketing (30 credits)
- Consumer Research (30 credits)
When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency. Our Business graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Nissan, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.