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BA (Hons) Business & Management - University of Sunderland

Programme Overview

BA (Hons) Business and Management aims to develop reflexive, innovative, entrepreneurial and creative managers and leaders. The course focuses on professional and personal development from a range of perspectives including contemporary areas of marketing in a digital world; the role of managers in the operations and quality process of business; management learning and professional development; developing problem solving decision makers at all levels of a business; and opportunities for creative, innovative and entrepreneurial skills development. The course is a mixture of experiential learning and developing knowledge in terms of the role, function and influence of managers and leaders in a changing business world.

This degree is for those who wish to:

  • Develop an understanding of organisations, their management and the changing international business environment

  • Think logically and in a structured way about the subject

  • Apply theory from a number of business-related areas and critically analyse a range of vocational business problems and issues

  • Develop a number of key intellectual and transferable skills which will enhance their lifelong learning skills and make them increasingly independent in their learning style

  • Be able to contribute effectively in a range of operational and/or strategic contexts in business on completion of the programme

 

Structure of the Programme
The focus throughout this course is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you’ll work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues. Other learning techniques include company visits, guest speakers and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops. Your progress will be assessed by coursework, assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.

First year:

  • Essential Study and Employment Skills (20 credits)
  • Introduction to Marketing (20 credits)
  • Introduction to HRM and Talent Development (20 credits)
  • Introduction to Accounting and Finance (20 credits)
  • Introduction to Managing and Leading People (20 credits)
  • Introduction to Business Operations and Services (20 credits)

Second year:

  • Personal and Professional Development (20 credits)
  • Management Thought (20 credits)
  • Quality Management for Organisational Excellence (20 credits)
  • Business Ethics, Sustainability and Responsibility (ESR) (20 credits)
  • Management Entrepreneurship, Innovation and Creativity (20 credits)
  • Innovation Management (20 credits)

Third year:

  • Strategic Management (20 credits)
  • Developing the Reflexive Practitioner (20 credits)
  • Global Entrepreneurship and Innovation (20 credits)
  • Strategic Corporate Finance (20 credits)
  • Managing and Leading Change (20 credits)
  • Marketing in a Digital World (20 credits)

 

Career Opportunities

Being a student is much more than just getting a degree, it’s about understanding what you want to achieve with that degree and how you can use your knowledge to create real change in the world. Whether that’s working in the public, private, or voluntary and community sectors, employers say they want executives who possess the skills needed to solve complex problems, apply their learning in innovative ways, and articulate their passions in a way that means they stand out from the rest. This degree would suit students hoping to pursue a career in business, banking, management consulting, retail management, HR/personnel, public relations, advertising, sales and marketing or further academic study.

 

  • For more information on the programme, please click here.